The Georgia Restaurant Association exclusively endorses Heartland Payment Systems®, one of the nation’s largest payments processors, for secure credit card processing, payroll services and loyalty marketing. GRA selected Heartland because of its electronic payments leadership, value, savings and peace of mind Heartland brings to GRA members. Heartland is a trusted and exclusively endorsed partner of the National Restaurant Association and 45 state restaurant associations. Heartland founded MerchantBillofRights
to promote fair credit/debit card processing practices on behalf of small and mid-sized businesses. Click here
for more information.
Email marketing is a powerful way for restaurants of all sizes to target communications to their guests. Fishbowl Marketing, the leader in permission-based email marketing for the restaurant industry, has proven that such targeted marketing will increase a restaurant’s sales and customer loyalty. Through our partnership with Fishbowl and the National Restaurant Association, their email marketing solution for independent and small chain restaurants is now available to our members at special member pricing. Members save 10%!
Learn more about Fishbowl and its services at www.fishbowl.com/partners/restaurant_associations/georgia
. Social Media Marketing from Fishbowl
If one of your standards is food safety, we have the exclusive tool for you. In fact, Red Book Solutions, in partnership with the National Restaurant Association, has created three daily playbooks which incorporate ServSafe® and ServSafe Alcohol® policies and procedures into your everyday activities. Along with promoting the habits of top performers to plan, execute, and evaluate every day, now you can guide your practices to deliver accountability and compliance through food safety and responsible alcohol service. GRA members receive 10% OFF
when they order any of The National Restaurant Association Editions of The Manager’s Red Book, The Heart of the House Yellow Book and the The Bar Green Book. For more information, call 800.526.9635 or visit www.bettermanagers.com/GAmember
Members are eligible for an additional 10% savings on their BMI Music License. This savings is in addition to BMI’s built in 10% Timely Payment Discount, which is available to all bar, restaurant, and other eating and drinking establishment customers. This means that members of the Georgia Restaurant Association can save up to 20%
on BMI fees. For more information, contact BMI at 800.925.8451, email email@example.com
or visit www.bmi.com/ede/
Healthy Dining’s team of registered dietitians and nutrition marketing experts will make nutrition a positive for your restaurant. Through the Healthy Dining Finder Program, your restaurant and its healthier options will be promoted to the growing segment of consumers interested in healthy lifestyles and wellness. Healthy Dining is a twenty-year pioneer in restaurant nutrition and a five-year partner of the National Restaurant Association. They focus on accuracy and provide excellent customer service. For more information, please contact Erica@HealthyDiningFinder.com
or visit www.HealthyDiningFinder.com
. 20% discount for GRA members!
Text messaging and QR code marketing via mobile phones allows restaurants to quickly increase customer traffic and thus their revenue. With the redemption rate of mobile coupons at 10-30%, compared to the less than 1% redemption rate of paper coupons, it’s a highly effective means of targeting customers and driving revenue. As an ad medium, 98% of text messages are read by the consumer within 4 minutes of being received. Whether it’s driving customers to a restaurant, tavern or other business, it’s hard to argue the effectiveness and ease of text-based, mobile coupons. CMSText offers a “fully-managed, we take care of everything” solution, making it easy and convenient for restaurant owners and operators to use mobile technology to increase revenues. For more information please contact CMSText corporate communications department at 859-264-7568.
The Kids LiveWell program
was developed by the National Restaurant Association, in collaboration with Healthy Dining, a group of registered dietitians who have worked closely with the industry for two decades. Healthy Dining provides reputable third-party verification, as well as consultation services to help restaurants create items that meet the Kids LiveWell criteria. The program also provides an array of promotional materials to help identify and market Kids LiveWell menu items, both in store and online. To learn more, visit: www.restaurant.org/KidsLiveWell
Program Partnership Information
Access to Capital for Entrepreneurs (ACE)
is a nonprofit organization that provides loans and business consulting services to start and grow sustainable businesses in Georgia. ACE is a certified Community Development Financial Institution (CDFI) by the U.S. Department of the Treasury and serves 68 counties, including metro Atlanta. ACE Offers: Loan Products from $500k-$50,000K: •Credit Builder Loans to help you build or rebuild your credit •Start-Ups Business Loans to help your new business get going •Business Growth and Expansion Loans for expansions or to add a new location •Equipment Loans for equipment, machinery or work vehicles purchase •Georgia Green Loan to help you reduce your environmental impact and improve your bottom line. Apply on line at www.aceloans.org
or at www.georgiagreenloans.org
or for more information contact Maria Peck at: firstname.lastname@example.org
Express Merchant Financing
As restaurants struggle with access to capital, National Restaurant Association
partner American Express recently launched a program that provides qualified restaurateurs simple, quick access to short or long-term financing - - it’s a way to access cash easily so you can focus on running and growing your business. For more information about Express Merchant Financing
call a specialist at (855) 298-1209 and mention Promo Code NRA2012 for special member pricing until December 31, 2012.
Employee Edge Benefits Prepaid Discover Card. Carry the Card. Access Your Cash! The EmployeeEdge Prepaid Card is the hassle-free, secure way to manage your money. No overdraft or check-cashing fees. No credit check. The EmployeeEdge Prepaid Discover® Card delivers your money, where and when you want it. Plus you get all the benefits of EmployeeEdge Membership
for free! For more information, visit: http://www.employeeedge.org/